[Milton-L] Adverts

Michele Walfred walfred at udel.edu
Fri Nov 16 11:57:57 EST 2007

>From what I understand, the electronic cookies we receive while browsing
track our Web interests and history and can target ads to each IP address
individually.  Two people viewing a Web site can see completely different
advertisements. Amazon.com does this regularly.  A more sophisticated manner
of delivery rather than mass stereotyping beer ads for the Superbowl and
laundry detergent for daytime drama viewers

-----Original Message-----
From: milton-l-bounces at lists.richmond.edu
[mailto:milton-l-bounces at lists.richmond.edu] On Behalf Of Jason Kerr
Sent: Friday, November 16, 2007 10:58 AM
To: John Milton Discussion List
Subject: Re: [Milton-L] Adverts

I have to say that the ads that show up in Gmail alongside list
conversations are often quite amusing, especially when the discussion
waxes theological. For instance an ad selling "Psalm 23 ringtones."
Kierkegaard once wrote that even a printer's error can be a legitimate
means of becoming witty; perhaps the same could now be said about the
ads our online writings inadvertently attract. The example Tom gives
us here is priceless (as in, I wonder how much revenue that particular
ad actually generated?).

Jason A. Kerr
Boston College

The purpose of poetry is to remind us
how difficult it is to remain just one person,
for our house is open, there are no keys in the doors,
and invisible guests come in and out at will.

           -Czeslaw Milosz, from "Ars Poetica?"

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